Insights & Media Kit
How FormatFlash measures usage without collecting personal data — and which figures press and partners can cite.
FormatFlash is a free, browser-based image converter used in five languages. This page explains how usage is measured, what is deliberately not collected, and where to find assets for articles or partnerships.
What we measure
- An anonymous conversion total. A single integer is incremented on our own infrastructure for every converted image. It contains no cookies, identifiers, IP addresses or file data.
- Technical conversion events. With analytics consent, we record the input and output format, the number of files and the source page. File names, paths and personal data are never sent.
- Aggregate page usage. Google Analytics 4 with Consent Mode helps us understand which tools and guides are useful. In the EEA, the UK and Switzerland, analytics storage is denied until consent is given.
- Standard hosting logs. Cloudflare processes requests to deliver the site and protect it from abuse, as described in our privacy policy.
What we never collect
- Your files. Images are decoded and re-encoded in your browser; they never leave your device.
- File names, EXIF data or GPS coordinates. Conversion happens locally and metadata is stripped on export.
- Accounts or profiles. FormatFlash has no signup, no login and no user profiles.
- Conversion-based ad profiles. We do not connect advertising to what you convert.
Figures for press and partners
The live counter above is the most recent all-time total. We also keep weekly snapshots so growth can be reported consistently. For a current one-page fact sheet — including usage figures, format mix and audience notes — contact us through the partners page or the contact page and tell us what you need.
When citing FormatFlash, please use the wording from the press kit: free, privacy-first image conversion that runs entirely in the browser, with no upload, no account and no watermark.
How the numbers stay honest
We report what the counter and consent-based analytics actually show. We do not estimate traffic, multiply page views into conversions or claim user numbers we cannot verify. If a figure is not available, we say so. This keeps comparisons with upload-based services fair and lets journalists link to a verifiable source.
Good to know
Are the conversion numbers unique users?
No. The counter measures converted images, not people. One person converting ten photos adds ten to the total. We do not track unique users across visits.
Can I get a quote or an interview?
Yes. Write to us through the contact page with your outlet, topic and deadline, and we will reply as soon as possible.