Press Kit & Brand Assets
Everything journalists, bloggers and directory editors need to write about FormatFlash.
About FormatFlash
FormatFlash is a free, privacy-first online image converter. It converts HEIC, JPG, PNG, WebP, GIF, BMP and AVIF images entirely in the browser — files are never uploaded to a server. Users can convert between formats, adjust quality, resize images and strip metadata, with no signup, no watermark and no file limits beyond their device's memory.
The product is built around a single idea: converting an image should not mean handing a private photo to someone else's server. Because all processing happens locally with standard browser APIs, FormatFlash works offline after the first visit and behaves the same on Windows, Mac, Linux, iPhone and Android.
Key facts
- Product: FormatFlash — free online image converter
- Category: Productivity / utilities / web tool
- Platforms: any modern desktop or mobile browser
- Input formats: HEIC, HEIF, JPG, PNG, WebP, GIF, BMP, AVIF
- Output formats: JPG, PNG, WebP
- Price: free, no account required
- Privacy: 100% client-side; files never leave the device
Boilerplate
FormatFlash is a free online image converter that runs entirely in the browser. It converts HEIC, JPG, PNG and WebP images locally, so photos are never uploaded to a server — no signup, no watermark and no file limits.
Brand assets
Please do not alter the colours or proportions of the logo.
- Logo – dark text (PNG) — for light backgrounds
- Logo – white text (PNG) — for dark backgrounds
- App icon (512×512 PNG)
- Social preview image (1200×630 PNG)
Brand colours
- Accent blue: #0A84FF
- Dark background: #0B0B0D
- Light background: #F5F5F7
- Text (dark mode): #F5F5F7
- Text (light mode): #1D1D1F
Useful links
Press contact
For interviews, screenshots or additional information, reach us via the contact page.